Who we are
We’re practitioners first, advisors second.
Every member of our team has used AI to improve our own work—now we help others do the same. Our first-hand experience allows us to share what we’ve learned (and continue to learn), what’s worked (and what hasn’t), and co-design solutions alongside you.
We stay focused on your business outcomes—not tech hype.
Brent O’Guin
Brent O’Guin helps leaders and teams use AI as a practical tool to create capacity, improve performance, and focus on what matters most. He collaborates with individuals, departments, and full organizations to simplify complex topics, build AI capability, and guide people from curiosity to confident action—starting with what’s already working.
As a speaker and facilitator, Brent has guided over 1,000 participants—from Fortune 500 companies to small businesses and higher education—through hands-on workshops and trainings designed to deliver measurable results. His sessions are known for being clear, relevant, and immediately useful—saving people time and helping them take back control of their workday.
Brent currently serves as:
AI Technology Strategist at the Georgia Institute of Technology
Instructor at Georgia Tech Professional Education
Member of the State of Georgia AI Advisory Council
AI Enablement Advisor
He holds a B.S. in Industrial and Systems Engineering from Georgia Institute of Technology, an MBA in Engineering Management from Drexel University, and is a graduate of the Dale Carnegie Course.
Brent is known for his approachable style, calm presence, and ability to translate AI into actionable, business-focused solutions. His work is grounded in one core belief: AI isn’t the goal—it’s a tool to support people in doing their best work.
Jimmie Hardin
Jimmie is a seasoned technology leader with nearly two decades of experience in both higher education institutions and higher ed facilities consulting.
A passionate advocate for practical innovation, Jimmie believes that while emerging tools will never replace people, those who fail to adapt may be replaced by those who do. He has shared his insights at dozens of conferences, executive briefings, roundtables, and workshops, helping others in the field navigate the evolving intersection of technology and higher education.
A two-time graduate of Mississippi State University and a recent graduate of Georgia Tech, Jimmie holds undergraduate and multiple graduate degrees in Information Technology and Analytics. His leadership has guided teams through transformative innovation in business intelligence, robotic process automation, and the integration of AI tools—yielding significant efficiency gains across facilities organizations.
As the Senior Director of Data Management and Automation for Infrastructure and Sustainability at Georgia Tech, he leads a team to help identify and implement cutting-edge technology solutions that drive operational efficiency and data-informed decision-making across campus.
Michelle Carpenter O’Guin
Michelle Carpenter O’Guin turns big ideas into actionable, meaningful realities. With a background in strategic marketing, communications, and logistics, she thrives at the intersection of clarity, creativity, and purpose. Michelle helps individuals and teams connect the dots between their vision and the practical steps needed to bring it to life.
An entrepreneur at heart, Michelle has used AI as a thought partner and support system to launch and grow multiple ventures as a team of one. She brings lived experience in using AI to streamline complexity, reduce minutia, and make space for what matters most—whether that’s deep work, strategic growth, or more creative living.
Michelle holds a B.B.A. in Marketing with an emphasis in Distribution and Logistics from Grand Valley State University, and a Master of Management from Aquinas College.
Michelle is known for her active listening, thoughtful synthesis, and ability to make scattered ideas feel approachable and actionable. Her work is grounded in the belief that AI should align with our values, amplify our expertise, and help us create more space for what matters most—in work and in life.